After several contributions by designers as comme de garçon, Mathiew williamson and lately Jimmy Choo Sonia Rykiel will be the next high-end designer to collaborate with H&M for two collections: a series of lingerie and accessory pieces for this winter that will be launched worldwide on December 5th and - still more interesting - a knitwear collection for spring summer 2010 accompanied by playful accessories that will be launched in around 250 H&M stores on February 20th, 2010.
image: Martin Margiela's tribute to Rykiel's 40th anniversary via style.com
Sonia Rykiel is known for having created in the late 60s at the very beginning of sexual revolution in May 68 not only a new brand but a long with that a new vision of femininity and women's clothing. In opening her own boutique in Saint-Germain - the epicentre of the intellectual movement at that time - her name and brand quickly became synonyme for a new Parisian, modern and individual style, the new emancipated women. Her impact even goes beyond fashion: it is her merit having democratised sex toys in selling them in her store and making them available for women of all ages and social backgrounds.
also check out their new blog on http://www.rykielles.com/
http://www.hm.com/us/press/pressreleases/fashion__prfashion.nhtml
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